Film Posters of the 30s (Tel quel)

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The 1930s was the cinema’s age of innocence, a time when the emphasis was on escapism and entertainment. Cary Grant and Katharine Hepburn were Bringing Up Baby, Busby Berkely’s precision-drilled chorus girls were Flying Down to Rio, Fred Astaire was donning his Top Hat, and John Wayne was climbing on the Stagecoach to stardom.

As this stunning collection of poster art reveals, it was also the decade of the illustrator, with Al Hirschfeld, Hap Hadley, and Alberto Vargas setting new standards in graphic design. Color may have only just begun to appear on cinema screens, but on the hoardings outside, the hues were bold and dazzling as never before.

Tony Nourmand is co-owner of the Reel Poster Gallery in London and a poster consultant to Christie’s; Graham Marsh is a designer and art director. Together, they have produced Horror Poster Art and Science Fiction Poster Art, and collections of 20th-century film posters by decade.

128 pages